Mainstream TV Networks vs OTT Services: The Evolution of Competition and the Emergence of New Content, within the Context of Changing Viewing Trends and Ongoing Competition

Linear TV networks have long been recognized as traditional television formats, relying on scheduled programming via cable. In contrast, OTT platforms operate on subscription models, with Netflix, Disney+, and Apple TV+ serving as leading platforms. As media consumption habits shift, rivalry between broadcast stations and streaming services has esc

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